Language Scrapbook 1

The Genre of this text is an advertisement poster for Child Line. Due to its illustrations and 'child' stated within the title, I can infer that the audience of this poster is children. Children who have a problem or issue 'bottled' up, and need someone to talk to. The purpose of this poster is to inform children they have someone to confide in. The poster demonstrates a positive metaphor for the children, as they have used a bottle illustration to represent a child's 'bottled' up emotions, and also used an explosion from the bottle which resonates with a child's release of those thoughts and feelings once they talk to somebody. Due to the colours used, for example, orange, blue and white, I can deduce that this poster's context of production was produced with a comforting message, as those colours are very soothing and calming. At the top of the poster is the important information which the children needs to know to contact 'Child Line'. In the middle of the text the slogan reads 'Don't bottle it up' 'Talk to us'. This is a friendly commanding statement enforced to the children to convey the importance of sharing any locked up emotion. The text ends with the Child Line email address, once again signifying where they need to go if they have any worries or issues that they wish to share. Within the context of reception, the text will most likely be read by children at schools, doctors, libraries, and other places which children may visit. The text will be read by children due to the written mode in which the text is shared. The short and simple text and language used within the poster, is important to a child who is reading as they will be more able to remember vital information from the text, and fulfil its purpose.